BiS's "NEVER MiND": A Diverse Exploration of Sound and Identity

BiS, the avant-garde pop group known for their unconventional approach to music, has recently unveiled their latest album, "NEVER MiND," four years following their last release. This new album distinguishes itself by embracing a wide array of musical styles, achieved through collaborations with several producers including Age Factory, AxSxE, among others. The diversity of contributions has crafted an album that not only reflects the multifaceted nature of BiS but also showcases the group's evolution over the years.

The album opens with "R.U.N," a track produced by Age Factory, which sets a compelling tone for the rest of the album. It symbolizes a collective march forward, characterized by its escalating intensity and the harmonious blend of group vocals. Similarly, "Sakura," another track from Age Factory, presents a contrasting ephemeral quality that emphasizes the individuality of each member's voice, further adding to the album's variety.

A notable aspect of "NEVER MiND" is its variety of contributing producers, with Hiroji Nakamura being one of the standout collaborators. His work on the track "Olenimorph, Ole" integrates rap elements and personal stories from the members, offering a fresh auditory experience. This variety in production allows the album to serve as a broad representation of BiS's current identity, venturing into new musical territories while maintaining alignment with the group's core themes and sound.

Through "NEVER MiND," BiS delivers a project that not only marks a new phase in their musical journey but also acts as a medium to explore their varied musical influences and the personal growth of its members. The album communicates a narrative of progression and adaptability, encapsulated within a blend of energetic and emotionally resonant compositions. This release demonstrates BiS's commitment to exploring new musical landscapes, underlining their capacity for continuous evolution and resilience in the face of change.