Ado Releases "Chocolat Cadabra" to Mark Lotte's 60th Chocolate Anniversary

A Musical Contribution to a Milestone Celebration

Spotlight by Reyep - February 5, 2024 19h16 UTC - Source: www.universal-music.co.jp

Ado Releases "Chocolat Cadabra" to Mark Lotte's 60th Chocolate Anniversary - All Rights Reserved

Ado introduced her latest single, "Chocolat Cadabra," on January 31, 2024, commemorating the 60th anniversary of Lotte's chocolate-making tradition. This single, featuring the combined musical expertise of TAKU INOUE, who handled the composition and arrangement, and Camellia, responsible for the lyrics, is presented as a tribute to the longstanding history of chocolate production. The song is characterized by its magical and addictive dance sound, reflecting the enchanting nature of its theme.

The promotion of "Chocolat Cadabra" was closely tied to a commercial campaign for Lotte chocolate, celebrating its 60th anniversary. The music video, produced by the renowned animation studio TRIGGER and directed by Yoh Yoshinari, famous for "Little Witch Academia," depicts a fantastical scene of three girls making chocolate. This collaboration aimed to merge creativity across different media, illustrating the magical and scientific aspects of chocolate making.

The commercial has been broadcast across Japan since January 22, with a special 60-second version aired on terrestrial TV during the "CDTV Live! Live!" slot on TBS. This approach not only marks Lotte's chocolate-making anniversary but also highlights Ado's contribution to the celebration.

Ado expressed her pleasure in being part of this project, sharing a personal memory of making homemade chocolate. This anecdote serves to underline the song's intention to evoke the varied experiences of chocolate, from its sweetness to its bitterness, mirroring the complexities of the confection itself.

Additionally, the "Ado Wish" world tour is seeing sold-out shows indicating a high level of demand and popularity among fans worldwide. Those hoping to catch Ado live are encouraged to stay alert for any official announcements regarding additional tickets or shows to ensure they don't miss out on her electrifying performances.